About Goodrich

Goodrich Global stands as the foremost provider of wallcoverings, fabrics, carpets, and flooring materials across Asia. Our history showcases our resolute commitment to leading the way in our field. Our accomplishments stem from our dedicated team of experts and their unwavering dedication to attaining greatness across all facets of our operations. Our approach to conducting business is marked by a meticulous precision that is infused with ingenuity.

Guided by our enduring vision, we continuously strive to attain new pinnacles by:

We are deeply engaged in virtually every aspect of the soft furnishing and flooring realm, encompassing production, sourcing, distribution, marketing, branding, and retailing. Our investment in branding fosters value within our market advancements, ultimately resulting in customer satisfaction.


To be the leading global brand in interior furnishings by enriching the habitat where people live, work and play.


We are an innovation-driven and people-centric company in interior furnishings committed to serving our customers with excellent products and services.

Core Values

Teamwork. Integrity. Delight Customers. Staff Commitment. Continuous Improvement


In 1983, the establishment of Goodrich Wallcoverings Pte Ltd marked the collaborative efforts of Mr. Chan Chong Beng and Mr. Thomas Gay. Starting out as a modest 7-person venture, the company’s initial focus was the provision of wallcoverings to architects, interior designers, and property developers. This operational framework laid the groundwork upon which the business steadily expanded both in influence and scale.

In 2005, Mr. Chan initiated a branding initiative that, combined with his effective leadership and strategic implementation of business policies, resulted in an impressive 93% surge in Goodrich Global’s retail revenue solely within Singapore by 2007. This year also saw Mr. Chan being honoured with the prestigious title of ‘Overall Winner – Entrepreneur of the Year 2007’.

Today, the Goodrich brand has evolved into the preferred choice for lifestyle interior furnishings. The brand’s achievements include:

Receiving the Enterprise 50 Award

Attaining the Singapore Prestige Brand Award

Emerging as the Overall Winner of the SPBA-Citi business Regional Brand category

In 2012, Brand Finance, the world’s foremost independent brand valuation company headquartered in the United Kingdom, appraised the Goodrich brand at a value of S$15.4 million. The company holds the esteemed “Singapore Quality Class” certification and the ISO 9001:2015 and ISO 14001:2015 certification.

At present, Goodrich Global Pte Ltd holds a position of prominence as the leading brand in the distribution and supply of wallcoverings, fabrics, carpets, and a range of flooring materials including laminate, vinyl, engineered timber, outdoor decking, and rubber tiles for both indoor and outdoor applications. The company’s presence extends across Southeast Asia, India, and the Middle East, with a workforce of over 500 individuals situated in more than 30 regional offices spanning 11 countries. In addition, the company maintains distributor representative offices in Myanmar, Laos, and the Philippines.


At Goodrich Global, each member of our workforce is recognized as a prospective trailblazer, and their progress is determined by their demonstrated capabilities. Advancements are granted based on merit, highlighting our commitment to fostering growth. Our management team embodies conscientious and adaptive leadership, underpinned by a forward-looking and meticulous planning ethos.

We invest in the development of our staff, ensuring their expertise and insights significantly contribute to the company’s operations. This perspective promotes an environment conducive to the incubation of ideas, the cultivation of innovation, and the initiation of projects, all without necessitating constant supervision.


The integration with Sangetsu Corporation marks a pivotal landmark for Goodrich Global, elevating its capacity for sustained expansion.

Sangetsu Corporation commands approximately half of the Japanese wallpaper market and boasts total assets amounting to JPY 163,717 million. In 2016, the company acquired Koroseal, a U.S. manufacturer specializing in wall decoration materials. This acquisition robustly fortified Sangetsu Corporation’s foothold in the Asian market while propelling international sales growth. With roots tracing back to 1849 and headquartered in Nagoya, Japan, this leader in wallcoverings holds full ownership of Goodrich Global. Sharing common ground with Goodrich Global, Sangetsu Corporation operates in the interior products sector, maintaining nine showrooms and 34 sales offices across Japan. The company’s portfolio spans the development and distribution of interior decor items in both the Asian and global arenas, encompassing offerings such as wallcoverings, flooring materials, curtains, and upholstery.

The confluence of strengths originating from Goodrich Global in Asia, Koroseal in North America, and Sangetsu Corporation in Japan will expand the sales network within Southeast Asia, augmenting the collective corporate value of the entire group.

Feel free to reach out to our team if you have any enquiries.